Pizzeria Al Dente

Context : Freelance project
Year : 2019 - 2020
Client : Pizz'al Dente
Partners : VitriWeb

A textbook case. In a context of expansion, a Pizzaiolo wants to rebrand his business image by redesigning his website, his logo, his menus and his facade. For the digital part, he worked with a website creation company, VitriWeb, that designed a basic frame ; and I was hired for the graphic part.

For this mission, the client had a precise design brief : he already had an idea of the colors and the iconography he wanted to use. So the delicate part of this work was to create something new while respecting the Pizzaiolo's wishes.

After a solid 6-weeks work exchange, the three parts implicated in this project ended up agreeing on a final product. And after 3 months, the full project was delivered to the client.


The client was apparently happy with the final result because he ordered me several variations of the branding for his other restaurants.